Breitling is optimistic again about their China sales because during the first four weeks following the Chinese Coronavirus lockdown, their turnover grew by 20 percent year-over-year. Other luxury brands are having a similar experience; Swatch for example stated in mid-march that their sales had returned to a normal level and they expect them to increase year-over-year during April. It seems that after the Coronavirus-related drop in sales, luxury companies experience some sort of rebound. But the industry will be different after the crisis, and companies that still follow a traditional luxury stile might encounter difficulties.
Read full article here (in German)
Please follow and like us:
