Tag: 雀巢

Nestlé Coffee Centre is collaborating with Yunnan Agriculture University to improve coffee plantations in the city of Pu’er, in Yunnan. The two sides plan...

China’s new focus on import products is an excellent opportunity for Swiss businesses; consequently, Switzerland’s presence at the China International Import Expo (CIIE) was...

From November 5-10, China will hold its first import expo at the National Convention & Exhibition Centre in Shanghai. The China International Import Expo (CIIE)...

Due to a higher demand in the Chinese and North American markets, Nestlé picked up speed in 2018. The company’s organic growth adjusted for special...

In order to reduce its raw milk powder output in an already oversupplied market, Nestlé sold a 95 percent stake in one of its...

2017年对雀巢而言是一个很差的商业年--利润下降了15.8 %，而有机增长仅为2.4 %。 可喜的是其在中国市场的销售表现，公司的有机增长已达两倍，为4.7 %。雀巢并非中国市场的新来者，其进入中国市场已有近150年的历史。由于中国市场瞬息万变，需要市场不断重塑自已以适应各种变化，这就要求企业需要紧随时代步伐，才能更好的销售其产品。所以，尽管雀巢拥有如此悠久的历史，依然不能确保其在中国市场取得成功。 为适应最新形势的发展，雀巢与阿里巴巴展开合作，已开始在天猫上销售其产品。通过这种方式，雀巢已分得了中国巨大电子商务这一诱人大蛋糕的一部分。