The coronavirus plunged the Swiss watch industry into one of its biggest crises since the post-war period, but thanks to Chinese consumers, Switzerland’s third most important export sector is getting off more lightly than feared this year. Exports of Swiss watches to China even increased by one fifth. The reasons why the Chinese market is doing well are for one China’s low coronavirus cases and also the fact that Chinese consumers now mostly buy watches at home instead of during travels abroad.
Read more about the subject here (in German)
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