Dufry, the world’s largest operator of airport duty-free shops, aims at China’s massive and fast-growing airport duty-free market. The company will go into a partnership with Alibaba in which the two companies will create a Chinese joint-venture and Alibaba will buy 10 percent of the cash-strapped, Switzerland-listed Dufry. Thanks to Alibaba’s strong digital capabilities and Dufry’s duty-free business expertise, the partnership is expected to have a big impact on the Chinese duty-free market.
Please follow and like us:
