2017 was not a good business year for Nestlé, its profit decreased by 15.8 percent and it recorded an organic growth of only 2.4 percent.
More positive was the situation in China, where the company’s organic growth was almost twice as high (4.7 percent). Nestlé is no newcomer in this market, it’s doing business there since almost 150 years. But being long-established is still no guarantee for success in the Middle Kingdom, as the country’s market is changing very fast and constantly reinvents itself, which means that companies need to keep up in order to sell their products.
To keep up with the newest developments, Nestlé collaborated with Alibaba and now for example sells its products on Tmall.com. Through this, Nestlé gets a piece of China’s huge huge e-commerce cake.
